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Share-Out Community - All for one and one for all. » Tag: PPC - Recent Posts http://share-out.com/tags/ppc There is no delight in owning anything unshared. en-US Sat, 04 Feb 2012 23:15:20 +0000 http://bbpress.org/?v=1.0.2 <![CDATA[Search]]> q http://share-out.com/search.php pavel on "hi..." http://share-out.com/topic/hi#post-83 Mon, 02 Aug 2010 13:32:43 +0000 pavel 83@http://share-out.com/ Hello dear henruthomus Show this info: And follow this link: <a href="http://www.addme.com/ppcengines.htm" rel="nofollow">http://www.addme.com/ppcengines.htm</a> When advertising with pay per click Google gives the advertiser two broad options. Advertising in search results, advertising in websites content or indeed many choose to do both. Advertising in search means that results are displayed in Google under searches, and in its distributors search results. Google content advertising applies to those websites who choose to incorporate “Adsense” into their websites. As adsense rapidly expands, it is now viewable on millions of web pages throughout the web. However, many advertisers are shunning this in favor of merely advertising in search results. There are several reasons for this, and the first is trust. This has been a result of smaller websites, through to adsense empires choosing to embark on Click Fraud. Although this issue occurs in search it is far less dominant. Those who commit Click Fraud on search are those trying to weaken a competitor’s ROI. With Adsense the same applies, along with the website owner trying to increase his revenues using similar tactics. Another reason why website owners are choosing to market out with content is the motivation of the buyer when he is on a website. Someone who is on a different website, other than the advertisers might be there for entirely different reasons. For example a website discussing the disadvantages of Adsense, would actually return adverts for those selling “Adsense Websites” for example. People may click on it, but they are unlikely to buy after reading a negative review. The other reason could be that the person on the adsense website was actually looking for what is the best color palette to use. The person therefore would not find the advert relevant, but might click on the advert in a care free manner. Adsense websites are also often rejected by the advertiser because they feel it involves more administration. Checking through websites to see how relevant they are, and editing their bids to ensure they still appear on a page. With some words having a network of over 500 websites, it is surely a tedious and expensive task. Although this is the case, many also find that their Adwords account returns websites, that don’t even appear to be trying to support their keywords. The example which is ripe, are those advertising under legal phrases who appear on adsense websites “terms and conditions” and “privacy policy” pages. Although many are rejecting content advertising, there are still those who feel it provides a similar ROI to search. A reason for this can be found through in the fact that more and more advertisers are only choosing search. As this occurs the advertiser has less competition so the price of the word reduces. Advertisers are also finding a good ROI from publisher’s websites who decide to actively promote the advertiser’s services within their content. An example of this can be realized from when someone is discussing printing services, and actually directly recommends the advertiser’s services. This is a positive move for both the publisher and the advertiser, and a good way for publishers to move forward. Despite this, publishers still have to remember, to not be too obvious in doing this, or savvy buyers will definitely calculate the publisher’s intention. Another reason why advertisers are opting for content is to increase their scale, however this can also be done across other search engines. The fact however still exists that those who choose content advertising should choose the Google Adsense network. It is regulated far and above yahoo’s and others equivalents whilst its superior network of publishers means the advertisers will benefit from being able to spread their message through a diverse range of websites. Despite Adsense being the best PPC content distributor, it certainly doesn’t compare to search for the advertiser. On search the leads are more qualified, more regulated, and less fraudulent. This has seen advertisers consistently choose search over content. Despite this advertiser’s should always test adsense and see if it can provide the ROI they are looking for. Some advertisers say that content provides a better return for their business than search. This varies, however in general search remains King for PPC advertisers. You need to have optimized niche website templates for best results. You may find the best adsense templates and blog templates at <a href="http://www.AdsenseTemplates.com" rel="nofollow">http://www.AdsenseTemplates.com</a> (<a href="http://www.adsensetemplates.com)" rel="nofollow">http://www.adsensetemplates.com)</a>. They are offering 100 fresh new templates every month. Source:http://www.urlfarm.com/google-ppc-content-or-search.html Best regards jimsmithusa12 on "Pay Per Click (PPC)" http://share-out.com/topic/pay-per-click-ppc#post-78 Thu, 29 Jul 2010 10:37:54 +0000 jimsmithusa12 78@http://share-out.com/ hello friends . Keywords are available in many places on the ‘net, including through the Wealthy Affiliate and Nichebot.com sites I mentioned earlier. But once you have a keyword list, what do you do with it? How do you make money? w-seo on "Pay Per Click (PPC)" http://share-out.com/topic/pay-per-click-ppc#post-34 Sat, 02 Jan 2010 15:00:19 +0000 w-seo 34@http://share-out.com/ Pay Per Click (PPC) ads are very popular right now, and Google AdWords is the king. I’m actually going to focus on AdWords and pretty much ignore the others, because I haven’t had much experience with Overture, Yahoo! Search Marketing, etc. – I haven’t needed it, because AdWords is so powerful. Keywords Keywords are available in many places on the ‘net, including through the Wealthy Affiliate and Nichebot.com sites I mentioned earlier. But once you have a keyword list, what do you do with it? How do you make money? You have to spend time with it, group the keywords into groups that are alike. For instance, if you’re doing a Dog Breed niche, and you have the following keywords: Collie Training Spaniel Potty Training Collie Potty Training Lassie Dog Training Spaniel Basic Commands Lassie Dog Black Lab Yellow Lab You’ll want to break them down into their own little “groups:” Collie Training Collie Potty Training – Spaniel Potty Training Spaniel Basic Commands – Lassie Dog Lassie Dog Training – Black Lab Yellow Lab Note that I didn’t put the Lassie group with the Collie group, because the keywords are different. Now, you need to break them down further for your AdWords campaigns, because you’ll want your ads to be as targeted as possible. Collie Training Collie Potty Training – Spaniel Potty Training Spaniel Basic Commands – Lassie Dog Lassie Dog Training – Black Lab Yellow Lab Now, notice that I left the collie group and the lassie group together. That’s because it will be easy to create a set of ads that fit both keywords, and that will save me a little time. Once you have broken your keyword lists down, you’ll want to set up your AdWords account, and create a new campaign. In the campaign, you’re going to create new ad groups for each group of keywords that you have. Time consuming, yes, but it will save you TONS of money in the long run. In fact, if you don’t split them up, you will have tons of “untargeted” ads, and Google will penalize you with much higher bid prices and lower positions. Put a keyword list of 1000+ keywords, and your bid prices will be $1-$5/click minimum, and that will still put you at the very bottom of the list. That’s just a huge waste of your money. Now that you’ve got your ad groups, you’re going to want to create the ads. Here’s what I suggest that you use: Headline: Keywords if possible Line 1: Keywords and description Line 2: Keywords again or finish the description Display URL : linkdomain.com/keyword(s) Real URL: whatever the link is Notice that I recommend you put your keywords on every line. That will increase your relevance, and therefore get you higher positions for the same price, and it will increase your click-through ratio (CTR), which will also raise your position without increasing your price. I have a few campaigns running where I pay $.02-$.04 for the #1 position out of 5-10 advertisers because my ads are more targeted and my CTR is higher. I’m quite sure the others are paying upwards of $.10/click, too. w-seo on "PPC - definition, agreements" http://share-out.com/topic/ppc-definition-agreements#post-10 Sat, 26 Dec 2009 20:34:39 +0000 w-seo 10@http://share-out.com/ Definition Online advertising payment model in which payment is based solely on qualifying click-throughs. Information In a PPC agreement, the advertiser only pays for qualifying clicks to the destination site based on a prearranged per-click rate. Popular PPC advertising options include per-click advertising networks, search engines, and affiliate programs. Paying per click is sometimes seen by some as a middle ground between paying per impression and paying per action. When paying per impression, the advertiser assumes the risk of low-quality traffic generated by the publisher. When getting paid for actions, the publisher assumes the risk of low-converting offers by the advertiser. In the PPC model, the publisher does not have to worry about the sales conversion rate of the target site, and the advertiser does not have to worry about how many impressions it takes to attract the specified number of clicks.