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Share-Out Community - All for one and one for all. » Tag: per - Recent Posts http://share-out.com/tags/per There is no delight in owning anything unshared. en-US Sat, 04 Feb 2012 23:13:51 +0000 http://bbpress.org/?v=1.0.2 <![CDATA[Search]]> q http://share-out.com/search.php jimsmithusa12 on "Pay Per Click (PPC)" http://share-out.com/topic/pay-per-click-ppc#post-78 Thu, 29 Jul 2010 10:37:54 +0000 jimsmithusa12 78@http://share-out.com/ hello friends . Keywords are available in many places on the ‘net, including through the Wealthy Affiliate and Nichebot.com sites I mentioned earlier. But once you have a keyword list, what do you do with it? How do you make money? w-seo on "Pay Per Click (PPC)" http://share-out.com/topic/pay-per-click-ppc#post-34 Sat, 02 Jan 2010 15:00:19 +0000 w-seo 34@http://share-out.com/ Pay Per Click (PPC) ads are very popular right now, and Google AdWords is the king. I’m actually going to focus on AdWords and pretty much ignore the others, because I haven’t had much experience with Overture, Yahoo! Search Marketing, etc. – I haven’t needed it, because AdWords is so powerful. Keywords Keywords are available in many places on the ‘net, including through the Wealthy Affiliate and Nichebot.com sites I mentioned earlier. But once you have a keyword list, what do you do with it? How do you make money? You have to spend time with it, group the keywords into groups that are alike. For instance, if you’re doing a Dog Breed niche, and you have the following keywords: Collie Training Spaniel Potty Training Collie Potty Training Lassie Dog Training Spaniel Basic Commands Lassie Dog Black Lab Yellow Lab You’ll want to break them down into their own little “groups:” Collie Training Collie Potty Training – Spaniel Potty Training Spaniel Basic Commands – Lassie Dog Lassie Dog Training – Black Lab Yellow Lab Note that I didn’t put the Lassie group with the Collie group, because the keywords are different. Now, you need to break them down further for your AdWords campaigns, because you’ll want your ads to be as targeted as possible. Collie Training Collie Potty Training – Spaniel Potty Training Spaniel Basic Commands – Lassie Dog Lassie Dog Training – Black Lab Yellow Lab Now, notice that I left the collie group and the lassie group together. That’s because it will be easy to create a set of ads that fit both keywords, and that will save me a little time. Once you have broken your keyword lists down, you’ll want to set up your AdWords account, and create a new campaign. In the campaign, you’re going to create new ad groups for each group of keywords that you have. Time consuming, yes, but it will save you TONS of money in the long run. In fact, if you don’t split them up, you will have tons of “untargeted” ads, and Google will penalize you with much higher bid prices and lower positions. Put a keyword list of 1000+ keywords, and your bid prices will be $1-$5/click minimum, and that will still put you at the very bottom of the list. That’s just a huge waste of your money. Now that you’ve got your ad groups, you’re going to want to create the ads. Here’s what I suggest that you use: Headline: Keywords if possible Line 1: Keywords and description Line 2: Keywords again or finish the description Display URL : linkdomain.com/keyword(s) Real URL: whatever the link is Notice that I recommend you put your keywords on every line. That will increase your relevance, and therefore get you higher positions for the same price, and it will increase your click-through ratio (CTR), which will also raise your position without increasing your price. I have a few campaigns running where I pay $.02-$.04 for the #1 position out of 5-10 advertisers because my ads are more targeted and my CTR is higher. I’m quite sure the others are paying upwards of $.10/click, too. w-seo on "PPC - definition, agreements" http://share-out.com/topic/ppc-definition-agreements#post-10 Sat, 26 Dec 2009 20:34:39 +0000 w-seo 10@http://share-out.com/ Definition Online advertising payment model in which payment is based solely on qualifying click-throughs. Information In a PPC agreement, the advertiser only pays for qualifying clicks to the destination site based on a prearranged per-click rate. Popular PPC advertising options include per-click advertising networks, search engines, and affiliate programs. Paying per click is sometimes seen by some as a middle ground between paying per impression and paying per action. When paying per impression, the advertiser assumes the risk of low-quality traffic generated by the publisher. When getting paid for actions, the publisher assumes the risk of low-converting offers by the advertiser. In the PPC model, the publisher does not have to worry about the sales conversion rate of the target site, and the advertiser does not have to worry about how many impressions it takes to attract the specified number of clicks.